Mark Deaton holds a B.S. in Business Management, a B.S. in Engineering, and a Master’s degree from Johns Hopkins University. He is a Certified QuickBooks Online ProAdvisor with over a decade of hands-on experience using QuickBooks for small business accounting and financial management.
In addition to his extensive bookkeeping experience, Mark’s academic background in business included formal coursework in financial accounting, managerial accounting, and cost accounting. He is thoroughly trained in core accounting principles and methodologies and brings a deep understanding of how accurate bookkeeping supports strategic business decision-making. His combined technical and financial training enables him to deliver precise, reliable, and insightful bookkeeping services.
Mark Deaton takes bookkeeping a step beyond routine tasks like categorizing transactions, reconciling accounts, invoicing, and paying bills. He monitors and keeps attention focused on net profit margin as the most critical metric in managing a business, “the canary in the coal mine”. Additionally, Mark emphasizes disciplined expense tracking and reduction since cutting wasteful spending is a faster, easier, more expedient path to higher profits than increasing sales. By framing each expense in terms of the revenue needed to recover the resulting lost profit, he brings attention to the hidden and significant profit leverage attainable through strategic expense control. For example, with a 10% profit margin, a $100 expense requires $1,000 in new sales !
Help Booking LLC is incorporated in Maryland and is located in Glen Arm, MD.
